What can bitcoin teach us about social media marketing?

3 Social Media Marketing Lessons From BitCoin Explosion

On this website, we often talk about the big trends in social media. This time, however, we’re going to use the growing popularity of another internet phenomenon, bitcoin, to illustrate some of the underlying principles of social media marketing. While the two aren’t exact parallels, there’s a lot to learn from this closely related topic. Even if you’re only casually following the world’s business news, odds are that you’ve at least heard of bitcoin (BTC). … Continue Reading →

Doctor-1

11 Social Media Lessons From Doctor Who (Part One)

This year, the BBC science-fiction series Doctor Who turns 50 years old. What started in 1963 as a children’s educational show has become one of the longest-lived and most-loved television series of all time. The Doctor and his companions have traveled throughout time and space in the TARDIS, defeating countless Daleks, Weeping Angels and Cybermen along the way. But has the Doctor ever tangled with the challenges of marketing on Twitter or Facebook? Of course … Continue Reading →

5 Types of Attention Grabbing Content And How To Write Them

“What should I write about?” There’s probably not a content-marketing expert out there who hasn’t heard this question dozens of times. Creating relevant content to help you market your business or product through social media sounds easy … at least at first. Those first few articles might be easy to create. You’re excited about the topic, and you have at least a few anecdotes or insights to share. Eventually, however, finding new things to say … Continue Reading →

22 Immutable Laws Of Social Media Marketing

What do you know about social media? Are you aware of the incredible implications it can have on your brand when used correctly? Social networking has become quite the buzz word and used correctly to market your business it can increase your sales, brand awareness and subsequently your profits. For those who are new to this social phenomenon, it can however be challenging, especially when you have no idea where to begin. Here are 22 … Continue Reading →

You Can’t Fix What You Can’t Measure! How To Measure, Monitor and Analyze Your Social Media!

Most of us are now using social media to market our brand, products or services. But how do we measure the success of our social media campaigns? Today we’re going to look at different social media campaign measurement tools and techniques that will help you depict if you’re getting the results you want. Too often, we witness companies failing to measure their social media campaign results. This could be because they aren’t equipped with the … Continue Reading →

How to Destroy Your Brand .. And What to do When You do

Whether you are a start-up business or have been at the forefront of your industry for years, keeping your online reputation intact is key to increasing your business, gaining more customers and keeping the ones you have. Social media platforms such as Facebook, Twitter, YouTube and blogging can put a personality to your brand or service. And with the right skills you can either turn that brand into a successful personality or destroy it very … Continue Reading →

20 Tools to Curate Your Favorite Social Media and News Content

We know that the World Wide Web is a minefield of news, social media, images, videos and content just waiting to be collected and sorted. But how do you curate your favorite content so that it is at your fingertips? There are some great tools available that allow you to read and share your content – whether you just enjoy reading content or are a blogger who needs to organize tons of information. Let’s discover … Continue Reading →

Facebook Graph Search – 8 Questions Answered

Have you heard about Facebook’s new Graph Search? The potential for this new feature is massive and right now digital marketers, publishers and brands as a whole could be doing numerous things to benefit from its incredible reach to the masses. Let’s face it, we all know that the more your content is liked, shared or commented on via Facebook, the better the chances of discovery through the Search Engines. Let’s take a look at … Continue Reading →

Blogging For Caboodle or Booty?

Blogging – the mere word sends shivers down many a mortal spine! • “I can’t write…” • “I can’t spell…” • “What do I write about?…” • “What do I say about my business?…” • “Where do I find the time?…”   The answers to the above are: • If you can read this – you can write. • If you can read this – you can spell. • Write about your business – that’s … Continue Reading →

7 Tips To Building Relationships with Social Media Influencers

Are you interacting with social media influencers? Do you know who they are and how to reach them? Here are a few tips on how to build relationships with the influencers of your industry. Firstly, what are “social media influencers and why should you use them?” Simply, they are the people, brands or companies within your niche that have a major influence in the social media sphere. They are people who have built up a … Continue Reading →